Attraction Marketing Excellence

Lee Wise, Renegade Professional: My Story

Below you will find my testimony regarding my experience with the Renegade Professional community of which I am a part.  It will serve as an expansion of my thoughts that are currently on my home page.

Briefly, my experience so far has been great!  Seriously, I am enjoying the ride so-to-speak.  In addition to what I share on the video, I would say that my feelings of “community” with the group continue to grow.  As I am now involved in their coaching program and getting to know the “Renegade Crew” more as time goes on, I would say that my relationship with them grows deeper as well.  I do appreciate them, their values and what I anticipate to be their future contributions to the online and offline marketing world.

Should you be on a similar journey as mine, I hope that the video will prove helpful to you.

Feel free to make comments below and enjoy your day!

Follow Up Comments

You will hear me give the example in the video about learning from other members of the Renegade Professional community and writing my article on The Power Of Story: click here to see my article by that title.  You also hear my refer to several newsletters that I write and how I learned a bit about where to locate that on a site: look to your left and you will see the one entitled A Beautiful Moment In Time.

Enjoy your day!

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Attraction Marketing Excellence and Action Producing Emails

While grazing through my list of emails yesterday, one caught my attention for two reasons.

First, I had interacted with the author previously. And, second, because of the title.

After skimming through the email, I ventured elsewhere for a few moments only to find myself returning to same location for a second round of investigation.  At which time I:

1. Took a more careful read of the email.
2. Thought about what I read a bit more.
3. Clicked on the link in email.
4. And followed that link with the suggested action (which was signing up as an affiliate).

Why Did I Do That?

During my next round of reflection, I asked myself from an internet marketing point of view: “Why did I do what I just did?”

And here were my answers:

• Because I the email impressed me as sincere.
• The brevity helped. It was not one of those “read 16 tons of pages and what do you get?” emails.
• It was far from hype.  You understand what I mean. It was not: “Should you fail to take this next step of action, count yourself among the countless others who in doing so later found themselves screaming ‘I repent’ only to discover that their desperate cries lie unheard at the feet of this god-of-all-internet-gurus.”
• It contained a personal story/testimony of how the resource had proven helpful to their network marketing business.

In Terms Of Attraction Marketing Excellence, What Did I Learn About Action Producing Emails?

In essence, the process proved to be a good review for me. And while certainly not life changing from an email marketing perspective, my self review proved to be beneficial because it reinforced the basics for me.

Much like an athlete keeps returning to the fundamentals of the game, my observations brought me back to several email marketing fundamentals.

• The power of Brevity.
• The power of being Personable.
• The simple power of reflecting Sincerity.
• The power of Sharing — especially what’s helpful.
• The power of Stories and Testimonies.
• The power of Suggested Actions to take.

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