Attraction Marketing Excellence

Tweet This Post

Today I am sharing with you a guest post from Natasha Nassar.  Recently she engaged her readers regarding some personal thoughts on the topic of being a successful business person.  In her article entitled Climbing The Ladder Of Success, Natasha’s story woven in with her insights made for some great reading in my mind.

Before Your Read…

• Settle down.
• Relax.
• Take in the story involved.
• And see how you could help yourself or others who may find themselves somewhere on the playing fields of their own business adventures.

Here ya go…

Climbing The Ladder Of Success
by Natasha Nassar

Where are you situated on the ladder of success?

Are you jumping from the bottom rung of one ladder to the bottom rung of another ladder, or are you climbing up?

Mr. Glankler And The Success Ladder

A close friend of my family, and the co-founder of one of the oldest and largest law firms in Memphis passed away a few years ago. He was one of the most well-respected individuals in all of Memphis, and I would venture to say in Tennessee. He was a “great” man, a term I reserve for people who dedicate their lives to making a difference in the lives of others and living their lives in an honorable way.

I learned so much from Mr. Glankler over the years, and a lot of it came in the form of mottos. One in particular, on the topic of success, is so powerful that I just had to share it with you. He said:

“The ladder of success

is only crowded at the bottom, so keep climbing, but with honor”

When you think about it, everyone who joins a business does so with the intention of succeeding. When they do so, they are at the bottom of the success ladder.

The statistics don’t lie. The vast majority will stay at the bottom of the ladder, while only a small percentage will climb up to the top of the ladder and attain “success”.

For the most part, the difference in the person at the top and the person at the bottom isn’t that one is a “super recruiter” while the others are simply doomed to fail. Not all “successful” people are 100% extroverts blessed with the gift of selling.

So, what makes the difference in success and failure?

They Don’t Quit

As the old saying goes, “Successful people do what unsuccessful people are unwilling to do”.

The successful people don’t quit. No matter what is thrown their way, they continue to climb the ladder.

The “rest” crowding the bottom of the ladder CHOOSE to be there.

• They make the choice to remain at the bottom every time they choose to watch TV over attending a training seminar or reading a book to improve their business.
• They make a choice to remain at the bottom every time they read a great training book, and then choose to leave it at that: instead of taking the action steps recommended in the book.
• They make that choice when they decide to spend their valuable time researching whether or not their company is doomed for failure instead of spending their time building their business.
• They make the choice to stay at the bottom when they choose to quit at the first sign of adversity.

Sadly, those who hop from business to business THINK they are hopping “up” the ladder, when in fact, they are hopping from the bottom rung of one ladder to the bottom rung of another.

They Grow In Honor

Another important aspect of Mr. Glankler’s motto is moving up the ladder with honor.

Mr. Glankler was a true man of honor. He was wounded on the island of Peleliu fighting for our country at the age of 17. He was awarded the Purple Heart for his valor. He was a brilliant trial-lawyer who dedicated his life to helping those who couldn’t defend themselves. Even after he retired in 2004 at the age of 78, he kept a watchful eye on justice by parading the banner of injustice in regard to predatory lending. He helped to pass the Predatory Lending Bill in Tennessee.

In everything he did, Mr. Glankler conducted himself honorably. This is what made him a great man.

That’s why it’s of the utmost importance to me (and hopefully to you) to grow your business in an honorable way.

• Don’t hype the opportunity to prospects,
• Don’t fudge the time and effort it takes to succeed in this business,
• Don’t exaggerate income potential.
• Don’t value the power of the buck over the well-being of another individual.

If you know someone is in a desperate financial situation, I wouldn’t go for the sale if you know they don’t have the ability for whatever reason, to do what it takes to succeed…unless you let them know on the front end that it takes time and effort to get the money rolling in.  I would (and I have) told them to get a job first if possible.

Help steer them in the direction of an opportunity to perhaps start for free, and then purchase the “deluxe package” once they have generated enough money.

And most of all, if you know the business isn’t a right fit, don’t be afraid to say “no” to the prospect. At the end of the day, you’ll feel better for doing the honorable thing.

The Moral Of My Story

The moral of the story: continue to do the daily tasks necessary to build your business, and I’ll look forward to seeing you at the top of the ladder of success!

Want to make sure that you don’t miss out on any of my tips and latest thoughts on personal branding, attraction marketing, and all things network marketing? Sign up on form to the right! (My note: see her post for this sign up!)

To Your Success,

Natasha Nassar

Editorial Comments On Nataha’s Post

For those of us involved in network or attraction marketing, I decided to include a handful of my responses to her fine points:

• It was personal: Her observations, appreciation and applications came from within.
• The power of story was evident. We love stories!
• It was character based. High standards were lifted up.
• Sample responses were given so that the reader could use and grow both personally and professionally.

Lee is a writer an online marketer and coach. With a passion for on purpose living and making a positive impact in the world, he seeks to encourage people in their personal and professional lives. See his Inspirational Handbook for Attraction Marketers here http://attractionmarketinghandbook.com

Interested in exploring the possibility of working with Lee as a coach? Click here to check out his FREE 15 minute session and learn more.

______________________

Reflect, Respond Or Reply…

• Your thoughts on carrying out our network marketing efforts with honor?
• If you were to give 5 tips to the team you were training on how to build a character based business, what would you tell them?
• Who could you use as a model of a character quality you admire and share with others?
• Did you enjoy the article?  If so, click here and share that with Natasha!

Tweet This Post

Attraction Marketing Excellence Means
Learning The Power Of “Story”

Reading this in a recent post got my attention:

“Folks, I branded myself, built my website, managed the newsletter and then made HUGE MONEY in direct sales – while working 40 hours per week as a high school science teacher!”

Taken from Melanie’s post entitled “What does this Woman know about the power of persistence?,” I learned several lessons in my journey to discover and practice more about excellence in my journey of attraction marketing.

Two Immediate Lessons

The power of a personally based, well written:

1. Title
2. And “Summary-leading-to-action” sentence. (Isn’t that a great sentence? Totally motivating.)

Several Additional Lessons About The Power of “Story”

• “Personal” is always good — if it’s a good story and if it’s told well.
• Transparencey — with control — is very good. Transparency out of control is what? Answer: disaster.
• The importance of reflecting the whole idea of “being real.” In sharing her ups and downs (and somewhat in-betweens), I felt like: “real person, real journey, not fake.”
• Links included in the post without being a totally annoying link overkill in the process! Enough to take not of them and possibly arouse curiosity, but stopping very short of annoying.
• A well designed sequence within the framework of the story.

And Speaking Of A “Well Designed Sequence,” Here’s The Sequence

1. Saying how things “were.”
2. Moving from there to “how things began to change.”
3. Then on to “how things are now.”
4. And finally “here’s how to see if we could be a team” (i.e. the invitation).

Your Turn… What Will You “Take Away?”

What will you take away from this short review of important aspects to consider when telling our stories for the purpose of making and impact or creating a favorable response on the part of the hear(s)?  Make it happen: record on your own or think through three ideas now.

1.

2.

3.

Where could you tell your story?

Where should you tell part of your story?

If told, is your story sequenced properly revealing excellence in marketing?

___________________________________

© Lee Wise All rights reserved. You may freely distribute this brief article. The copyright and this resource box must be included.

Step by Step Help, Excellent Guides, and Hands On Learning makes Renegade Professional a home run resource for you! Catch why I value this resource here –> http://attractionmarketingexcellence.com

Tweet This Post