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Attraction Marketing Excellence Means Learning The Power Of “Story”
November 7th, 2009
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by Lee Wise · Filed Under: Attraction Marketing · Copywriting · Network Marketing · Personal Testimony · Social Marketing · Story Telling · personal development · purpose · social media
Attraction Marketing Excellence Means
Learning The Power Of “Story”
Reading this in a recent post got my attention:
“Folks, I branded myself, built my website, managed the newsletter and then made HUGE MONEY in direct sales – while working 40 hours per week as a high school science teacher!”
Taken from Melanie’s post entitled “What does this Woman know about the power of persistence?,” I learned several lessons in my journey to discover and practice more about excellence in my journey of attraction marketing.
Two Immediate Lessons
The power of a personally based, well written:
- Title
- And “Summary-leading-to-action” sentence. (Isn’t that a great sentence? Totally motivating.)
Several Additional Lessons About The Power of “Story”
- “Personal” is always good — if it’s a good story and if it’s told well.
- Transparencey — with control — is very good. Transparency out of control is what? Answer: disaster.
- The importance of reflecting the whole idea of “being real.” In sharing her ups and downs (and somewhat in-betweens), I felt like: “real person, real journey, not fake.”
- Links included in the post without being a totally annoying link overkill in the process! Enough to take not of them and possibly arouse curiosity, but stopping very short of annoying.
- A well designed sequence within the framework of the story.
And Speaking Of A “Well Designed Sequence,” Here’s The Sequence
- Saying how things “were.”
- Moving from there to “how things began to change.”
- Then on to “how things are now.”
- And finally “here’s how to see if we could be a team” (i.e. the invitation).
Your Turn… What Will You “Take Away?”
What will you take away from this short review of important aspects to consider when telling our stories for the purpose of making and impact or creating a favorable response on the part of the hear(s)? Make it happen: record on your own or think through three ideas now.
1.
2.
3.
Where could you tell your story?
Where should you tell part of your story?
If told, is your story sequenced properly revealing excellence in marketing?
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