Attraction Marketing Excellence

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Adding Your Singular Touch Of Influence

To The World Around You

A “Small Town” Visit

Beaufort, North Carolina is small waterfront town.  Many might term it “charming.”  Personally, I prefer the term “nice.”

Nice as in a relaxing, slow down and enjoy the moments of life manner.

Rich in both history and the natural beauty of a seaside atmosphere, it qualifies as one of our favorite places to visit when possible.

Nice like savoring the flavor of a fresh, delicious tuna sandwich with your special someone while allowing the calming presence of a beachfront view remind you one more time of what it means to “take time to live.”

“Personally Yours By The Sea”

You could pass it by and not see it.

The sign is not huge by any standard. A few words painted on a wooden marker: “Personally Yours By The Sea.”

The size of the sign could easily be an indicator of the size of the gift shop it is advertising.  In a word: small.

An area less than the measurements of an average living room houses the contents of “Personally Yours By The Sea, Ltd.”

Should you discover this somewhat hidden treasure, upon entry you would no doubt receive a warm Southern greeting from Laura Lee.

Personally Yours By The Sea is a place of transformation.

You give Laura Lee a blank picture frame, for instance, and she will transform the frame into a personalized gift. She will convert the once ordinary, run-of-the-mill frame into your own “signature of joy.”

By combining a thought or two of your own with Laura Lee’s handiwork, the frame becomes a uniquely designed souvenir or present created for the sole purpose of causing someone to experience a moment of joy each time it is viewed.

Moving Forward With The Imagery…

What was a blank picture frame becomes a *personal expression* of beauty for you or someone special to you.

Quite obviously, this procedure takes…

• Some time.
• A bit of reflection.
• And a dash of creativity.

We Own Our “Personally Yours” Stores

You might say that we each own a store — not too unlike the one in Beaufort.  We are the sole proprietors of our own “Personally Yours” establishments.

As the owners of our unique establishments — our “stores,” — we have the power to use our resources in whatever ways we choose.

We, like Laura Lee, may add our unique signatures to the lives of people we influence.

By choosing to do so we can create and distribute personalized moments of pleasure, encouragement and hope to others.

It All Adds Up!

Laura Lee has been personalizing her gifts for a number of years now.  My guess is around twenty years (or maybe more!)  Let’s say twenty.

Twenty years.

Pause and reflect for a few moments: at least long enough to reflect on my question:

I wonder how many individualized moments of hand crafted happiness Laura Lee has passed on to others over those twenty or more years from a tiny gift shop located in a small waterfront town that goes by the name of Beaufort?

And…

Where do you think these expressions may be found now?  I can name at least two states where two personalized gifts are located: and I am just one person. One out of how many?

My point: over time it all adds up.

Think Of It As Compound Influence

We know the value of compound interest.  Consistent investments — even of relatively small amounts of money — made over a long period of time can “add up.”

But wait!

Think about the “compound influence” we have in the lives of people.

Influence travels over time similar to the way in which those personalized mementos purchased from a small waterfront town in North Carolina have “traveled” to who knows how many homes in any number of places around the world

If There Is A “Secret,” What Might That Be?

Answer: consistency.  That’s the secret of compound influence.

• Some time.
• A bit of reflection.
• And a dash of creativity…

Repeated consistently throughout our lives.  Small, caring expressions of joy repeated again and again over time.

Not a new concept.

And certainly nothing brilliant.

But valuable and needed in world where truth, beauty and goodness are being attacked with a regularity we would rather not have to deal with.

Holding the thought of “compound influence” in mind, let me ask:

“How’s The Store?”

Do you have too much inventory?

Stated in a more traditional fashion: are you allowing your gifts, talents and abilities to lie somewhat dormant in the back room of your heart?

Or…

Is your inventory being consistently used to brighten the lives of people that come to mind for some reason or another?

Two Last Thoughts

For the shear sake of repetition…

How’s the store?

And…

Are you utilizing your tremendous value of compound influence?

____________

© Lee Wise All rights reserved. You may freely distribute this inspirational note. The copyright and this resource box must be included.

Lee is a writer an online marketer and coach. With a passion for on purpose living and making a positive impact in the world, he seeks to encourage people in their personal and professional lives. See his Inspirational Handbook for Attraction Marketers here http://attractionmarketinghandbook.com

Interesting in exploring the possibility of working with Lee as a coach?  Go here to check out his FREE 15 minute session and learn more. http://marketingmerge.com/coaching

_________________

Reply Or Respond…

Several “brain food” questions for those on the business side of life:

• Involved in network marketing in way?  Question, are you simply sending out emails without a distinctly touch of you in the process?
• Or, reversed:  If you are sending out “distinctively you messages,” are you assisting anyone else in your team to do the same?
• Same question for your blogging efforts: personalized, straight from the shelf, or somewhere in between?

May these brief words of mine prove to be a blessing for you and those you love in one way or another.

Share your positive comments here or if you liked what you read, pass it on!

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