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Attraction Marketing Excellence and Action Producing Emails
January 9th, 2010
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by Lee Wise · Filed Under: Attraction Marketing · Email marketing · Skill Development · Writing Tips · Writing for Business · attraction marketing excellence
Attraction Marketing Excellence and Action Producing Emails
While grazing through my list of emails yesterday, one caught my attention for two reasons.
First, I had interacted with the author previously. And, second, because of the title.
After skimming through the email, I ventured elsewhere for a few moments only to find myself returning to same location for a second round of investigation. At which time I:
- Took a more careful read of the email.
- Thought about what I read a bit more.
- Clicked on the link in email.
- And followed that link with the suggested action (which was signing up as an affiliate).
Why Did I Do That?
During my next round of reflection, I asked myself from an internet marketing point of view: “Why did I do what I just did?”
And here were my answers:
- Because I the email impressed me as sincere.
- The brevity helped. It was not one of those “read 16 tons of pages and what do you get?” emails.
- It was far from hype. You understand what I mean. It was not: “Should you fail to take this next step of action, count yourself among the countless others who in doing so later found themselves screaming ‘I repent’ only to discover that their desperate cries lie unheard at the feet of this god-of-all-internet-gurus.”
- It contained a personal story/testimony of how the resource had proven helpful to their network marketing business.
In Terms Of Attraction Marketing Excellence, What Did I Learn About Action Producing Emails?
In essence, the process proved to be a good review for me. And while certainly not life changing from an email marketing perspective, my self review proved to be beneficial because it reinforced the basics for me.
Much like an athlete keeps returning to the fundamentals of the game, my observations brought me back to several email marketing fundamentals.
- The power of Brevity.
- The power of being Personable.
- The simple power of reflecting Sincerity.
- The power of Sharing — especially what’s helpful.
- The power of Stories and Testimonies.
- The power of Suggested Actions to take.
